Customer Story

How Hybrid Work has Changed Taproom Habits

A team of six quizzers at the brewery, mugging for the camera

The “happy hour crowd” used to be a main source of revenue for bars and breweries.

In a post-pandemic world with the rise of remote and hybrid work, that post-work drink crowd has become smaller. Downtown businesses that once relied on commuters and local offices now need to make an active effort in fostering their own community of patrons while finding a new crowd of regulars.

Jagged Mountain Brewery has navigated this new landscape and repositioned itself as “the friendly face of craft brewing” in downtown Denver.

Here is a map of their success.

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