Black Star Co-Op
7020 Easy Wind Drive
Austin, TX 78752
Sundays: 8:00 PM
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Gather 'round, young 'uns. Lemme tells you the tale of Michael, the Internet Bonus Question King.
Now, Michael came from humble beginnings. What those beginnings may be, I haven't a clue. But trust me when I say that they're humble.
And now, well, just look at 'im! Winning the e-mail bonus question almost every week, getting at least one free beer token for every quiz he attends... heck, he was the ONLY PERSON to turn in the Facebook bonus question one week.
NO LIE!! I've been hittin' the whiskey all day, but that just tends to make me more truthful anyhow.
Michael may seem like a legend, but I seen 'im. Walkin' in the door of Black Star, just like you or me.
Still don't believe me? Then next time you're lookin' up at the stars on a clear night, chewin' on a spear of wheat, ponderin' the mechanics of life and the universe...
Look in your heart.
And fuck off if you ever doubt Michael EVER AGAIN.
(Well, there's the tall tale. Now, here's the short story:)
Once upon a time there was a ridiculous movie. The whole thing was shot on a shaky cam. It was basically The Blair Witch Project, but with a budget.
Essentially: high barf factor, low plot quotient.
Now, the MOST ridiculous part about this movie was the title. See, they tried to make everything secret. Like, SUPER secret. Like, Secret Squirrel secret. So, for a working title, they used the street in LA where their studio was located. Hence the title Cloverfield.
Now, there is no Cloverfield in New York. And the movie took place in New York. However, the working title got so much attention, so much press, that they dared not change the name to a more coherent title.
So, they named the movie, officially, Cloverfield. Even though it makes no sense. Even though there's no mention of it in the movie.
That's the power of branding.
-evan and kavi